The advent of mobile computing via smartphone, tablets, and wearable computing technology has given way to masses of mobile applications. With the vast majority of download volumes are being attributed to free apps, how then are app developers to make money? What are the different business models and which models make the most sense? Beyond choosing a business model and deciding how to monetize your app, how will you actually execute those business models? And then how will you protect your revenue and your intellectual property (IP) investment from cheaters, hackers, and copycats? This paper presents global trends, the different business model options and introduces the SafeNet solution for protecting and monetizing mobile apps.
Safenet, Android, apps, monetize