Low-cost UHF reader chip targets FMCG applications
April 03, 2012 // Paul Buckley
NXP Semiconductors has launched a low-cost UHF reader chip designed specifically for the appliance and fast moving consumer goods market sectors.
The device is ideal for a growing number of manufacturers who are looking to integrate RFID solutions into products ranging from printers to beverage dispensing machines in order to enhance consumer experience as well as to combat counterfeit products.
The RFID reader identifies RFID tag equipped consumables such as ink cartridges and drinks capsules, thereby ensuring optimal quality of print-outs and beverages. NXP is now offering customers validated turn-key solutions incorporating a full range of UHF products from reader chips to transponder chips.
Chris Feige, general manager, tags and labels, NXP Semiconductors, said: “Many manufacturers are deploying RFID for enhancing product quality through optimum appliance settings derived from product information on the consumable, and to ensure brand protection by using it to authenticate consumables and identify counterfeit goods. Our new reader chip offers a cost-effective solution that is specifically tailored to the needs of the appliance-consumable market.”
NXP's new UHF reader chip is a complete system-on-chip solution which includes a UHF RFID transceiver and an integrated microcontroller. Along with its low power consumption and high level of integration allowing for a small footprint, the solution ensures low total cost of ownership on the appliance. This makes it ideal for the high volume appliance-consumable fast moving consumer goods market. NXP has developed the SLRC900 in cooperation with PHYCHIPS.
Samples of the reader IC are available now; demonstrator modules will be available in May 2012.
Visit NXP RFID at www.nxp-rfid.comAll news
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