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AMD plans dedicated European distribution channel for its embedded program
The Embedded Business Unit of AMD announced its plans to build a dedicated distribution channel for the embedded portfolio in Central Europe in order to precisely tailor sales services to meet the needs of embedded customers best. Intercomp is the first new sales representative for AMD Embedded products in Central Europe (Germany, Austria and Switzerland).
In addition, similar partnerships in Northern Europe, France, Italy and Eastern Europe shall also be established.
"Our goal is to boost sales of the entire AMD embedded product portfolio by increasing local market presence in sales and public relations," remarks Aurelius Wosylus, Regional Sales Manager of AMD's Embedded Business Unit in EMEA.
Customers will benefit from this focused embedded distribution, ensured by field sales engineers who are experts in the embedded segment and whose focus is on embedded customers.
Parallel to the creation of this new distribution channel, AMD together with its distribution partners will strengthen the public relations effort to improve the awareness of the embedded program from AMD and support the new distribution channel.
The new sales channel does not change in the already existing distribution logistics. Customers who have been supported by AMD or distributors in the past will continue to receive the same logistics support.
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The Spartan-6 FPGA embedded kit offered by Xilinx in this month's reader offer is based on the company's Spartan-6 LX45T FPGA. It contains an extensible development board and the key tools and IP needed for embedded development.
The reference designs and software/hardware tutorials provided with this kit will give a jump-start to your development. The package worth 735 Euros includes a ROHS compliant SP605 base board including the XC6SLX45T-FGG484 -3 FPGA, the ISE Design Suite device-locked for the Spartan-6 LX45T FPGA and numerous other tools.
READER OFFER
This month, Xilinx is giving away one such kit, worth 735 Euros, for EETimes Europe's readers to win.
And the winners are...
In our previous reader offer, Cypress was giving away three PsoC3 development boards, worth USD 249 each.
Lucky winners include Mr. M. Casartelli from Italy, Mr J. Pirkin from Belgium and Mr. L. Vagasi from Hungary. All should be receiving their kits soon. Let's wish them some interesting findings with their projects.
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