LONDON — The market for organic light emitting diodes (OLEDs), organic thin-film transistors and other organic electronics is set to be $1.4 billion in 2007 and to grow to $19.7 billion in 2012, according to industry analysis firm NanoMarkets LC. That is equivalent to a compound annual growth rate of 70 percent.

OLED displays are no longer just for low-end MP3 players and cell phone sub-displays. They are being designed into LG's ebook laptop and Sony- Ericsson's ultra-slim cell phone. Wireless device manufacturers are attracted by OLED technology's low power consumption and video qualities, NanoMarkets (Glen Allen, Va.) said. As a result, by 2012, the OLED industry including display, signage and lighting applications is expected to reach $10.8 billion.

RFID is a market where organic transistors are expected to compete with silicon technology. The market is set to see commercial organic RFID tags from Motorola, OrganicID and PolyIC, in 2007. NanoMarkets said that by 2012, the market for organic RFIDs would reach $4.5 billion.

Organic transistors are also being deployed in display backplanes — in the Sony book reader, for example — which are expected to generate $1.6 billion in revenues by 2012 as well as in some toys and games. The market for organic electronics in toys, games and other novelties will add about $1 billion by 2012.

The commercialization of organic electronics is also leading to research into materials. For example, solution-processable small molecule materials promise larger and lower cost OLED displays and hybrid organic/inorganic materials could expand the photovoltaic markets with lower cost solar panels and effective solar chargers for mobile electronics.

As organic electronics materials begin to be manufactured in commercial quantities, NanoMarkets said prices should fall making it easier for organic electronics to penetrate new markets.