Apple takes position for 3D indoor mapping
June 14, 2012 // Julien Happich
Apple announced its own mapping solution at its worldwide developer's conference, ending its partnership with Google.
The focus has been on the 3D maps in Apple and Google’s recent mapping-related announcements, however, the indoors is also likely to emerge as key in future developments. A recent report from IMS Research covering the area of indoor positioning, including mapping, forecasts that almost 120,000 indoor venue maps will be available to the consumer in 2016.
“The announcement of Apple providing its own mapping solution comes as no surprise, with rumors of this circulating for some time, as a result of the firm’s previous acquisitions in the area,” said Alex West, research director of IMS Research’s Connectivity and Location group. “Apple has been trying to wean itself off of its dependence on Google, the release of Siri with the iPhone 4S represented a different way to search the internet, bypassing Google entirely, and its recent iPhoto application used OpenStreetMap data.”
These announcements may have wider implications as competition in this area begins to increase, with the two major mobile platform giants going head-to-head. In creating their mapping solution, Apple acquired Placebase, Poly9 and C3 Technologies, whilst also making use of data from TomTom and potentially others. With 3D maps and turn-by-turn navigation appearing to have been included in the new iOS Maps application, the indoors may represent the next challenge.
Both Google and Microsoft have already begun mapping venues such as shopping malls and airports, with this being included in Microsoft’s Bing Maps in December 2010 and Google Maps in November 2011. Companies such as Micello, Aisle 411 and Point Inside all have significant indoor map databases, with Micello by far the market leader. However, with the levels of competition and current difficulties in generating sufficient revenues from maps alone, some companies have begun to move from map production to app and service development.
Indoor mapping companies such as Micello may become prime acquisition targets with companies, such as Apple, looking to quickly build up their portfolio of indoor maps, to compete or differentiate from Google in the mapping space. With the touted advertising revenue generation potential offered through indoor positioning and the impending improvements to indoor location technology on the horizon, Google, Microsoft and Apple are expected to become the dominant providers of indoor maps. Despite this, opportunities will remain for “independent” suppliers, with some venues looking to retain ownership of their map information instead of passing valuable information to the data hungry mobile platform providers.
Visit IMS Research at www.ihs.comAll news
Automotive MCU benchmark takes energy efficiency into account
May 21, 2013
Today, cars are crammed with microprocessors, and many of them are not completely switched off when the driver parks and ...
EnSilica partners Cross Border Technologies to boost sales growth in key European markets
Industry's first ultra-wideband Doherty amplifiers support broadband operation
Graphics chip recognizes nearby pedestrians and bicycles
EMS boom for medical industry says analyst
Gemalto teams with Encore Networks for mission critical M2M communications as US shifts to wireless
May 21, 2013
European smartcard specialist Gemalto has teamed up with US machine-to-machine (M2M) router supplier Encore Networks to provide ...
Solar industry capital spending hits seven-year low in 2013 but upturn is on the cards
Apple's overseas tax evasion stirs debate over US tax code
Could Intel enable USD200 Ultrabook?
InterviewWireless control drives Atmel in Europe
Atmel's recent acquisition of Osmo Devices with a WiFi Direct design center in Cambridge and some key microcontroller launches has seen the company focus heavily on wireless control in Europe says Jörg ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
The development platform for i.MX 6Quad from element14 (built to the Freescale SABRE Lite design) is an evaluation platform featuring the powerful i.MX 6Q, a multimedia application processor with Quad ARM Cortex-A9 cores at 1.2 GHz from Freescale Semiconductor.
This month, Freescale and element14 are giving away five such platforms, worth £128.06 each, for EETimes Europe's readers to win. The platform helps evaluate the rich set of peripherals and includes a 10/100/Gb Ethernet port, SATA-II, HDMI v1.4, LVDS, parallel RGB interface, touch screen interface, analog headphone/microphone, micro TF and SD card interface, USB, serial port, JTAG, camera interface, and input keys for Android.
And the winners are...
In our previous reader offer, Pico Technology was giving away one of its recently launched PicoScope 3207B, a 2-channel USB 3.0 oscilloscope worth 1451 Euros. Lucky winner Mr L. Sanchez-Gonzalez from Spain should be receiving his PicoScope 3207B soon. Let's wish them some interesting findings with his projects.
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.