Freescale targets emerging automotive OEMs in BRIC regions
August 30, 2011 // Phil Ling
Using its Tower development system, Freescale has introduced a MEMS development package that targets smaller OEMs targeting the automotive market, particularly in the emerging BRIC regions of China and India, where it believes there is greater opportunity for new companies to penetrate the fiercely competitive market.
The company stated that by using its modular Tower system it is better able to support the large number of companies entering the market. The system will initially support Freescale’s low G inertia sensors and accelerometers, while other MEMS sensors such as barometric pressure sensors will be supported soon. The package also comes with software support, which includes low level drivers for the sensors.
Using the Tower system, OEMs are expected to be capable of developing a full production-ready solution for the automotive market. While the Tower development system already supports Freescale’s MEMS sensors targeting consume applications, the company says there is a ‘huge’ difference between those and the sensors developed for the automotive market, although it believes it may open up new opportunities in industrial applications.
USD 10,000 worth of components offered in Digi-Key/Silicon Labs IoT contest
March 26, 2015
Winners in an Internet-of-Things-themed design contest will receive $10,000 in semiconductor components to help bring their ...
Richard Feynman and homomorphic filtering
Giant spider-bot needs your inspiration
Smart cities will see it all
ST drops in 2014 MEMS ranking, says IHS
Samsung SDI forges microgrid systems alliance with ABB
March 26, 2015
World leading manufacturer of lithium-ion batteries, Samsung SDI, has signed a memorandum of understanding with power and ...
Try out CVD graphene on substrates up to 100x200mm
Thin and flexible Bluetooth LE beacons operate battery-free
Printable electroluminescent sheets in large-format
- Intelligent Over Temperature Protection for LED Lighting Applications
- Intel helps to Turbocharge Infotainment Systems Designs
- High Performance Portable DC Bench Power Supply: Save Money and Free Up Bench Real Estate by Building Your Own
- Software-Defined Radio Handbook
InterviewInfineon: CAN FD success goes at the expense of FlexRay
The faster version of the venerable CAN bus, CAN FD is currently taking off at several carmakers. Infineon's Thomas Böhm, Head of Body / Automotive, believes this could well go at the expense of FlexRay. ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Freescale is giving away 5 RIoTboards, worth 74 dollars each, for EETimes Europe's readers to win.
Designed to run Android operating systems efficiently or to run under Linux, the board is based on the Freescale i.MX 6Solo processor; using the ARM Cortex-A9 architecture.
The RIoTboard platform also includes a rich set of peripherals including a 10M/100M/Gb Ethernet port, 1...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.