Freescale targets emerging automotive OEMs in BRIC regions
August 30, 2011 // Phil Ling
Using its Tower development system, Freescale has introduced a MEMS development package that targets smaller OEMs targeting the automotive market, particularly in the emerging BRIC regions of China and India, where it believes there is greater opportunity for new companies to penetrate the fiercely competitive market.
The company stated that by using its modular Tower system it is better able to support the large number of companies entering the market. The system will initially support Freescale’s low G inertia sensors and accelerometers, while other MEMS sensors such as barometric pressure sensors will be supported soon. The package also comes with software support, which includes low level drivers for the sensors.
Using the Tower system, OEMs are expected to be capable of developing a full production-ready solution for the automotive market. While the Tower development system already supports Freescale’s MEMS sensors targeting consume applications, the company says there is a ‘huge’ difference between those and the sensors developed for the automotive market, although it believes it may open up new opportunities in industrial applications.
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Internet of Things (IoT) manufacturer Ciseco has launched the Raspberry Pi ‘Wireless Inventors Kit’ (RasWIK), featuring 88 pieces to provide everything a Pi owner needs to follow a series of step-by-step projects or to create their own wireless devices, without the need for configuration or even writing code.
RasWIK has been designed to be highly accessible, demystifying the dark art of wireless and enabling anyone with basic computing skills to begin building wireless devices with a Raspberry Pi. You can create anything from a simple traffic light, to a battery monitor, or even a temperature gauge that sends data to the Xively IoT cloud so billions can access the data.This month, Ciseco is giving away twelve Raspberry Pi Wireless Inventors kits, worth £49.99 each for EETimes Europe's readers to win.
And the winners are...
In our previous reader offer, Farsens was giving away five kits for EEtimes Europe readers to evaluate its FenixVortex, Kineo and X1 wireless, battery free sensor tags.
Lucky winners include Mr A. Neil from the UK, Mr. E. Delvaux from Belgium, Mr Lengal from the Czech Republic, Mr H. Bijlsma from the Netherlands, and Mr G. Pfaff from Germany. All should be receiving their packages soon. Lets wish them some interesting findings with their projects.
December 15, 2011 | Texas instruments | 222901974
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