Print  |  Send  |   

Freescale targets emerging automotive OEMs in BRIC regions

August 30, 2011 // Phil Ling

Freescale targets emerging automotive OEMs in BRIC regions

Using its Tower development system, Freescale has introduced a MEMS development package that targets smaller OEMs targeting the automotive market, particularly in the emerging BRIC regions of China and India, where it believes there is greater opportunity for new companies to penetrate the fiercely competitive market.


The company stated that by using its modular Tower system it is better able to support the large number of companies entering the market. The system will initially support Freescale’s low G inertia sensors and accelerometers, while other MEMS sensors such as barometric pressure sensors will be supported soon. The package also comes with software support, which includes low level drivers for the sensors.

Using the Tower system, OEMs are expected to be capable of developing a full production-ready solution for the automotive market. While the Tower development system already supports Freescale’s MEMS sensors targeting consume applications, the company says there is a ‘huge’ difference between those and the sensors developed for the automotive market, although it believes it may open up new opportunities in industrial applications.

All news

Body Electronics,Development Kits

Follow us

Fast, Accurate & Relevant for Design Engineers only!

Technical papers     

Filter Wizard     

Check out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.

Linear video channel

READER OFFER

Read more

This month, Altium Ltd is offering EETimes Europe's readers the chance to win one TASKING VX-Toolset for ARM Cortex-M Premium Edition, normally licensed for 2.395 Euros, for ultra-rapid prototyping and code development around ARM Cortex-M based microcontrollers.

The VX-toolset for ARM is the first TASKING compiler suite to receive the Software Platform technology, which is seamlessly...

Read more

Design centers     

Automotive
Infotainment Making HDTV in the car reliable and secure

December 15, 2011 | Texas instruments | 222901974

Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.

 

You must be logged in to view this page

Login here :