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Going physical

December 20, 2013 // By Nick Flaherty

Going physical

Does a distributor that pioneered sales over the web need a physical presence? In the last year, Digi-Key has expanded in Europe, adding a new office in Munich and moving into China with an office in shanghai.

"A year has made a lot of difference and it’s the beginning of a process,” said Mark Larson, Founder and Chief Executive of Digi-Key. “We started in Israel 14 months ago because we wanted to make sure we were comfortable with how we could resource it ourselves and be self- contained. Moving into Europe was the next logical step because there’s a lot of individual activity that aligns with our production model."

Read the full article on page 19 of our december digital edition.

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