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Google Glass refocuses on enterprises, circumvents privacy issues

Google Glass refocuses on enterprises, circumvents privacy issues

Technology News |
By eeNews Europe



The new glasses could be available by fall, only catering for the workplace in environments such as factories, hospitals and similar semi-public or private spaces where the wearers could document their actions or access instruction manuals or other documents without using their hands.

It seems that beyond the high price tag that would make the original Google Glass difficult to be widely adopted by consumers, privacy issues and the rather hostile reactions from non-Glass wearers were the most difficult barriers to consumerization.

By targeting the enterprise market with this new edition, Google circumvents privacy issues altogether since the Glass would be used mostly within the private confines of companies and factory infrastructures or within semi-public spaces including hospitals where Glass wearers access and video recordings may fall under more scrutiny (with regard to data protection).

Google would certainly get better publicity from professional use cases too while figuring out ways to make its ever-spying Glass an acceptable proposition for wearers and non-wearers alike.

Related articles:

Google Glass’ killer app: surveillance

Consumer-driven surveillance takes shape

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