How Bluetooth got its name
March 04, 2008 //
Companies in the SIG were each developing their own names for the technology and the two top contenders were RadioWire (the Intel proposal) and PAN (for Personal Area Networking, the IBM proposal).
Within Intel, I had started a program called Business-RF; Ericsson had a program called MC-Link; Nokia had a program called Low Power RF. At the time we were in discussions to figure out the best way to drive a single wireless standard in the industry in order to prevent fragmentation of technologies in this area (remember that in 1996 nothing existed).
Figure 1: Late 20th century marketing slide showing the value of wireless personal area networks .
As we would approach different companies to talk about what short range wireless technologies could do and how having a single short-range standard would be so much better than having three or more competing and fragmenting standards, it became apparent the need to have a single name; as Intel would talk to people about "Biz-RF," Ericsson about "MC-Link" and Nokia about "Low Power-RF," which also created confusion.
In December of 1996 we figured we had the right mixture of companies to be successful in driving the technology through a Special Interest Group (SIG) and met in Lund, Sweden at the Ericsson plant to get final agreement on forming the SIG.
At this time, Intel proposed that the SIG be called by the "codename" Bluetooth until the SIG's marketing group would come up with a formal technology name. When asked about the name Bluetooth, I explained that Bluetooth was borrowed from the 10th century, second King of Denmark, King Harald Bluetooth; who was famous for uniting Scandinavia just as we intended to unite the PC and cellular industries with a short-range wireless link.All news
Micrel's 10 criteria for choosing a MEMS foundry
April 18, 2014
Micrel Inc. (San Jose, Calif.) has prepared an article that lays out the 10 criteria to help guide someone in the choice ...
Superconducting qbits made immune to quasiparticle energy loss
The Filter Wizard: Just add a transistor
Mobile display revenues soar, leaving TV behind
European organic PV project aims for material gains
Nanomaterial-packed cathode extends range of EV lithium-sulfur batteries
April 17, 2014
Researchers at the USA's Department of Energy Pacific Northwest National Laboratory have developed a metal organic framework ...
Wearable computing market on 78% CAGR through 2018
OLED TV shipment delays stall OLED material growth
BMW updates navigation via mobile radio connection
- USB 5V 2.5A Output, 42V Input Synchronous Buck with Cable Drop Compensation
- Measurement applications across multiple test platforms
- Supplying DC input power to string inverters
- Supplying DC input power for HEV testing
InterviewHeartbleed challenges the Internet of Thing
The Heartbleed security bug is a key example of the fundamental security challenge for the Internet of Things says Green Hills Software as it launches a new security group.
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Arrow Electronics is giving away ten XMC1200 lighting application kits, worth 100 Euros each, for EETimes Europe's readers to win.
Each kit combines Infineon’s brightness and colour control XMC1200 CPU board to drive flicker free LED dimming and colour changing, together with a colour LED card and a white LED card.
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.