In-car information deluge raises concerns of driver distraction, analyst says
June 28, 2012 // Christoph Hammerschmidt
The ubiquitous presence of Smartphones has led to a demand for comparable functionalities to be present inside cars. Technologies such as touch screens and large displays have become a commodity in the automotive infotainment domain. As vehicles rely more and more on sophisticated forms of technology, the requirements for onboard information displays are becoming increasingly comprehensive and diverse. Driver distraction is becoming a challenge, concludes a study from Frost & Sullivan.
The study, titled "Strategic Analysis of European and North American Markets for Display and Instrument Clusters", finds that in Europe, the market size for central displays, touch screens and head up displays is estimated to reach 9.5 million, 2 million and 0.5 million units, respectively, by 2017. In North America, the market size for central displays, touch screens and head up displays is anticipated to reach 6 million, 3 million and 0.4 million units, respectively, by 2017.
“The availability of Internet connectivity has led to the proliferation of various web services, Smartphone applications and entertainment-related functions inside vehicles,” notes Frost & Sullivan Research Analyst Krishna Jayaraman. “This has led to the need for large and intelligent information display systems, which could house all the information content.”
The growing consumer demand for in-vehicle information related to comfort, convenience and safety has led to an information overload. It has spurred the development of new technologies and bigger displays to portray this information.
“Information management is a big challenge and is closely related to driver distraction,” remarks Jayaraman. “Automotive original equipment manufacturers (OEMs) are in a situation where they have to achieve a balance between offering new technologies to stay ahead of the competition and keeping the human machine interface (HMI) as easy as possible; prioritisation and splitting information to different in-vehicle displays is the need of the hour.”
Driver distraction, fuelled by information overload, highlights the need for HMI solutions which not only store additional information, but also limit the amount of information projected to the driver by prioritising it.
There is an increased need for large central displays to house more information. However, multi-modality of input interfaces alone will not help; information will have to be split to different display options, according to priority.
“For instance, functions which are vehicle-specific and necessary while driving should be projected on the head up displays and instrument cluster, while other entertainment features can reside on central displays,” suggests Jayaraman. “Additionally, restricting the freedom to access web-based content to limit distraction will be pivotal.”
For more information visit http://www.automotive.frost.comAll news
Overcoming the challenges of V-NAND technology
October 22, 2014
For the past 40 years, conventional flash memory has been based on two-dimensional planar structures that make use of floating ...
Sensors for wearables market to double in 2015
IoT cybersecurity: is EDA ready to deliver?
InP circuits set 40Gbps wireless data record
Can Big-data solution free EVs from range anxiety?
Intel, IBM dueling 14nm FinFETS
October 22, 2014
Every digital semiconductor manufacturer and foundry in the world is trying to build 3D FinFETS that rival Intel, which is ...
Visteon concept marries data security and connectivity
Webinar covers ASIC design for MEMS
Utilities keen to own cellular networks
- 5 Best Practices for Designing Flexible Test Stations
- Intelligent PLCs Expand the Internet of Things
- Solutions for Millimeter Wave Wireless Backhaul
- Enter Linduino
InterviewCEO interview: AMS' Laney on driving a sensor-driven business
Kirk Laney, CEO of Austrian mixed-signal chip and sensor company AMS, wants to leverage the opportunity that technology affords to create new markets for sensors and sensor interfaces.
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Oscium is giving away three of its iMSO-204L dual analogue iOS oscilloscopes, worth USD400 each. Designed with native Lightning compatibility, the iMSO-204L transforms the iPad, iPhone, and iPod touch into an ultra-portable, two-channel oscilloscope.
Since Apple changed its connector, Oscium has been working to bring native compatibility to its customers. The third generation...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.