In-car information deluge raises concerns of driver distraction, analyst says
June 28, 2012 // Christoph Hammerschmidt
The ubiquitous presence of Smartphones has led to a demand for comparable functionalities to be present inside cars. Technologies such as touch screens and large displays have become a commodity in the automotive infotainment domain. As vehicles rely more and more on sophisticated forms of technology, the requirements for onboard information displays are becoming increasingly comprehensive and diverse. Driver distraction is becoming a challenge, concludes a study from Frost & Sullivan.
The study, titled "Strategic Analysis of European and North American Markets for Display and Instrument Clusters", finds that in Europe, the market size for central displays, touch screens and head up displays is estimated to reach 9.5 million, 2 million and 0.5 million units, respectively, by 2017. In North America, the market size for central displays, touch screens and head up displays is anticipated to reach 6 million, 3 million and 0.4 million units, respectively, by 2017.
“The availability of Internet connectivity has led to the proliferation of various web services, Smartphone applications and entertainment-related functions inside vehicles,” notes Frost & Sullivan Research Analyst Krishna Jayaraman. “This has led to the need for large and intelligent information display systems, which could house all the information content.”
The growing consumer demand for in-vehicle information related to comfort, convenience and safety has led to an information overload. It has spurred the development of new technologies and bigger displays to portray this information.
“Information management is a big challenge and is closely related to driver distraction,” remarks Jayaraman. “Automotive original equipment manufacturers (OEMs) are in a situation where they have to achieve a balance between offering new technologies to stay ahead of the competition and keeping the human machine interface (HMI) as easy as possible; prioritisation and splitting information to different in-vehicle displays is the need of the hour.”
Driver distraction, fuelled by information overload, highlights the need for HMI solutions which not only store additional information, but also limit the amount of information projected to the driver by prioritising it.
There is an increased need for large central displays to house more information. However, multi-modality of input interfaces alone will not help; information will have to be split to different display options, according to priority.
“For instance, functions which are vehicle-specific and necessary while driving should be projected on the head up displays and instrument cluster, while other entertainment features can reside on central displays,” suggests Jayaraman. “Additionally, restricting the freedom to access web-based content to limit distraction will be pivotal.”
For more information visit http://www.automotive.frost.comAll news
Big data sets drones to fly
March 27, 2015
For the last seven years, visiting professor at the University of Maryland Institute for Advanced Computer Studies Dr. Tom ...
CE marking misconceptions
Fraunhofer launches test centre for high-voltage batteries
Auto chip market: upheaval ahead
USD 10,000 worth of components offered in Digi-Key/Silicon Labs IoT contest
Richard Feynman and homomorphic filtering
March 26, 2015
Dennis Feucht discusses his role in preserving the sound of the bongo-playing physicist's voice in audio files that are available ...
Giant spider-bot needs your inspiration
Smart cities will see it all
ST drops in 2014 MEMS ranking, says IHS
- Intelligent Over Temperature Protection for LED Lighting Applications
- Intel helps to Turbocharge Infotainment Systems Designs
- High Performance Portable DC Bench Power Supply: Save Money and Free Up Bench Real Estate by Building Your Own
- Software-Defined Radio Handbook
InterviewInfineon: CAN FD success goes at the expense of FlexRay
The faster version of the venerable CAN bus, CAN FD is currently taking off at several carmakers. Infineon's Thomas Böhm, Head of Body / Automotive, believes this could well go at the expense of FlexRay. ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Freescale is giving away 5 RIoTboards, worth 74 dollars each, for EETimes Europe's readers to win.
Designed to run Android operating systems efficiently or to run under Linux, the board is based on the Freescale i.MX 6Solo processor; using the ARM Cortex-A9 architecture.
The RIoTboard platform also includes a rich set of peripherals including a 10M/100M/Gb Ethernet port, 1...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.