In-car information deluge raises concerns of driver distraction, analyst says
June 28, 2012 // Christoph Hammerschmidt
The ubiquitous presence of Smartphones has led to a demand for comparable functionalities to be present inside cars. Technologies such as touch screens and large displays have become a commodity in the automotive infotainment domain. As vehicles rely more and more on sophisticated forms of technology, the requirements for onboard information displays are becoming increasingly comprehensive and diverse. Driver distraction is becoming a challenge, concludes a study from Frost & Sullivan.
The study, titled "Strategic Analysis of European and North American Markets for Display and Instrument Clusters", finds that in Europe, the market size for central displays, touch screens and head up displays is estimated to reach 9.5 million, 2 million and 0.5 million units, respectively, by 2017. In North America, the market size for central displays, touch screens and head up displays is anticipated to reach 6 million, 3 million and 0.4 million units, respectively, by 2017.
“The availability of Internet connectivity has led to the proliferation of various web services, Smartphone applications and entertainment-related functions inside vehicles,” notes Frost & Sullivan Research Analyst Krishna Jayaraman. “This has led to the need for large and intelligent information display systems, which could house all the information content.”
The growing consumer demand for in-vehicle information related to comfort, convenience and safety has led to an information overload. It has spurred the development of new technologies and bigger displays to portray this information.
“Information management is a big challenge and is closely related to driver distraction,” remarks Jayaraman. “Automotive original equipment manufacturers (OEMs) are in a situation where they have to achieve a balance between offering new technologies to stay ahead of the competition and keeping the human machine interface (HMI) as easy as possible; prioritisation and splitting information to different in-vehicle displays is the need of the hour.”
Driver distraction, fuelled by information overload, highlights the need for HMI solutions which not only store additional information, but also limit the amount of information projected to the driver by prioritising it.
There is an increased need for large central displays to house more information. However, multi-modality of input interfaces alone will not help; information will have to be split to different display options, according to priority.
“For instance, functions which are vehicle-specific and necessary while driving should be projected on the head up displays and instrument cluster, while other entertainment features can reside on central displays,” suggests Jayaraman. “Additionally, restricting the freedom to access web-based content to limit distraction will be pivotal.”
For more information visit http://www.automotive.frost.comAll news
Europe leads world in chip market growth
September 02, 2014
In July the European region showed the strongest year-on-year growth of all regions tracked by the World Semiconductor Trade ...
Radar-based blind spot assist to eliminate collisions during turning
German company wins bid to crash cars in China
European semiconductors sales up 14.9% this year
EE Times' annual salary & opinion survey report
Toshiba announces image sensor strategy
September 01, 2014
Toshiba Corp. has issued a press release detailing its strategy for the image sensor market.
DelfMEMS promotes CFO to CEO
Sensata to pay $1-bn for tire pressure sensor leader
ADCs for high dynamic range – successive-approximation or sigma-delta?
- Power Modules: The New Super Power
- Flexible Performance for Network Security Appliances
- Digital Power Management Reduces Energy Costs While Improving System Performance
- Using RF Recording Techniques to Resolve Interference Problems
InterviewA question of Europe
Sir Peter Bonfield sits on the board and has advisory roles in many international companies and universities. With more than 45 years of experience in electronics, computers and communications, here he ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Trinamic Motion Control is offering you to win one of four TMCM-1043 development kits for its highly integrated, NEMA 17-compatible TMCM-1043 stepDancer stepper motor module.
Offering designers an easy-to-use PC-based GUI that allows one-click modification of motor drive current, micro-stepping and other key parameters, the intuitive kits are custom designed and developed for...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.