Mobile drives rapid growth In Sub-Saharan Africa
November 14, 2012 // Jean-Pierre Joosting
The GSMA has revealed that sub-Saharan Africa is the fastest-growing mobile market in the world, with a prodigious average annual growth rate of 44 per cent since 2000 (Source: Wireless Intelligence 2012).
"Mobile has already revolutionised African society and yet demand still continues to grow by almost 50 per cent a year," said Tom Phillips, Chief Government and Regulatory Affairs Officer, GSMA. "To create an environment that supports and encourages this immense growth, it is imperative that governments work in partnership with mobile operators to enable the industry to thrive throughout the region, ultimately providing affordable options to connect its citizens."
The region has some of the highest levels of mobile internet usage globally. In Zimbabwe and Nigeria, mobile accounts for over half of all web traffic at 58.1 per cent and 57.9 per cent respectively, compared to a 10 per cent global average. 3G penetration levels are forecast to grow by 46 per cent through 2016 as the use of mobile-specific services develops.
The rapid pace of mobile adoption has delivered huge economic benefits for the region, directly contributing US$ 32 billion to the sub-Saharan African economy, or 4.4 per cent of GDP. Approximately 3.5 million full-time jobs are attributed to the mobile industry, which has also spurred a wave of technology and content innovation. More than 50 'innovation hubs', which develop local skills and content in the field of ICT services, have been created, including the Hive Colab in Uganda, the iHub in Kenya, and Limbe Labs in Cameroon. Safaricom's M-PESA mobile money transfer service in Kenya has achieved greater scale than any other service in the world. Today, there are more than 80 mobile money operations for the unbanked across Africa compared to 36 in Asia, the second most popular region for these services.All news
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