Print  |  Send  |   

More than 55 million smartphone shipments in the first quarter of 2010

June 24, 2010 // Julien Happich

More than 55 million smartphone shipments in the first quarter of 2010

The world's smartphone markets continued to build on their strong 4Q-2009 performance in the first three months of 2010. According to the latest ABI Research data, a little more than 55 million smartphones shipped during the quarter. In fact that represents a drop of about one million compared to 4Q-2009.


But seasonal sales cycles always produce lower results in the first quarter of any year compared to the previous quarter; according to senior analyst Michael Morgan, “Normally we would see a much greater decline in shipments in the first quarter; the fact that the drop was so relatively small highlights the continuing dynamic growth of the smartphone market.”

Much of the fastest growth is being seen in markets previously little penetrated by expensive, cutting-edge smartphones. With new less expensive models becoming available, the global market is becoming much more diverse.

An example is provided by Nokia. Its shipments rose QoQ from 20.8 million to 21.5 million despite the usual quarterly decline, building on an explosive last quarter of 2009 which saw the firm's smartphone shipments expand 25%, largely on the strength of its new models such as the “C” and “X” lines which are really experience-focused, lower-cost smartphones that directly address those newer markets. Nokia has a history of success in lower-cost feature phone markets, but until recently their smartphone lineup was exclusively high-end.

“These are not 'iPhone-killers',” notes Morgan. “They're simpler, lower-end devices, not bleeding-edge top-of-the-line technologies, but they can still deliver satisfying social networking and other basic smartphone experiences.”

iPhone shipments also rose slightly, from 8.7 to 8.8 million, partly on the back of strong performance in  markets such as Japan and China. Morgan believes that “The smartphone market as a whole was probably buoyed by improving first quarter holiday season demand from the Asia-Pacific region.”

Visit ABI Research at www.abiresearch.com

All news

Production

Follow us

Fast, Accurate & Relevant for Design Engineers only!

Technical papers     

Linear video channel

READER OFFER

Read more

 

To ensure you have a good start in 2015, Freescale is giving away five of its QorIQ TWR-LS1021A Tower system modules, worth USD269 each, for EETimes Europe's readers to win.

The module is the most feature-rich and high-performance Tower system offered by Freescale, enabling compatibility and interoperability with the growing list of Tower expansion modules, offering an easily accessible...

MORE INFO AND LAST MONTH' WINNERS...

Design centers     

Automotive
Infotainment Making HDTV in the car reliable and secure

December 15, 2011 | Texas instruments | 222901974

Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.

 

You must be logged in to view this page

Login here :