Movidia sampling video-editing on mobiles chip
January 15, 2009 //
Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next monthÕs Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
LONDON Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next month's Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
The chip, dubbed the MA1110, is expected to be in volume production by the end of this year, and, according to Movidia CEO Sean Mitchell, should be available in high-end phones by the middle of 2010.
Mitchell told EE Times Europe the company has already engaged with most tier 1 mobile phone makers about incorporating the device, and expects it to be used initially by OEMs and ODMs targeting the Asian market where applications such as sophisticated video editing and using functions such as user generated content (UGC) are likely to take off before Europe and the US.
The chip to be made by TSMC on a 65-nm process supports complex video post-production features previously only achievable on a desktop computer. Users can capture, edit, view and publish their videos using only their phone.
The device, which will come in an 8 by 8mm BGA package, supports high resolutions of all standard audio and video CODECs and APIs to ensure full compatibility with a wide range of content.
Full details of the device were not made available, but the chip acts as a video co-processor, and likely uses parallel processing to maintain the lower power requirements of the mobile phone.
At the heart of the hybrid architecture chip is a 32-bit Risc core, and the company has developed a proprietary internal bus structure to support the high level of data throughput.
"Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release 'Facebook phones', or offer individual video features like slow-mo", said Mitchell.
"Yet until now no phone has been able to perform complex video editing on a phone in real time", he added.
Movidia was founded in 2006 by Mitchell, CTO David Moloney and COO Paul Costigan. It secured in October 2008 $14 million of Series A funding.
The company's R&D and sales teams are located in Dublin, Hong Kong and Romania. Of the company's 50 employees, about 30 are based at the R&D centre in Timisora, Romania, and the design centre manager, Valentin Muresan, is of Romanian origin.
Mitchell says the company's chip is the only in-phone, post-production chip of its kind currently sampling.
When did analog steal digital's mojo?
May 28, 2015
Name two semiconductor companies whose names begin with the letter T that used to mainly make digital ICs but now think analog ...
NXP agrees RF power business sell off
Merck invests 7m euros to open OLED Application Center
Try out Intersil's latest step-down power module
Exploring new dimensions for HMI technology
Smartening up power monitoring
May 28, 2015
A recent survey from Gartner Research reports that in 2014 Microchip Technology was ranked as the top 8-bit and 16-bit MCU ...
R&D centre advances simulation technology for car developers
Xray sensor startup raises funds
IoT is driving an analog opportunity
- Integrating GPS into consumer products
- Controlling LED Lighting Using Triacs and Quadracs
- Automotive Designs Demand Low EMI Synchronous Buck Converters
- Smart Capacitive Design Tips
InterviewCEO interview: What's next after Tower's turn-around?
May 2015 marks the tenth anniversary of Russell Ellwanger taking over as CEO of speciality foundry Tower Semiconductor Ltd. (Migdael Haemek, Israel), which now trades as TowerJazz. And so EE Times Europe ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
In this month's reader offer, Analog Devices is giving away five Blackfin Low-Power Imaging Platform (BLIP) Development Systems (ADZS-BF707-BLIP2), worth 199 dollars each, for EETimes Europe's readers to win.
Targeting demanding ultra-low-power, real-time applications for image sensing and advanced audio, the development platform leverages the company’s ADSP-BF707BBCZ-4 Blackfin processor as...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.