Movidia sampling video-editing on mobiles chip
January 15, 2009 //
Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next monthÕs Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
LONDON Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next month's Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
The chip, dubbed the MA1110, is expected to be in volume production by the end of this year, and, according to Movidia CEO Sean Mitchell, should be available in high-end phones by the middle of 2010.
Mitchell told EE Times Europe the company has already engaged with most tier 1 mobile phone makers about incorporating the device, and expects it to be used initially by OEMs and ODMs targeting the Asian market where applications such as sophisticated video editing and using functions such as user generated content (UGC) are likely to take off before Europe and the US.
The chip to be made by TSMC on a 65-nm process supports complex video post-production features previously only achievable on a desktop computer. Users can capture, edit, view and publish their videos using only their phone.
The device, which will come in an 8 by 8mm BGA package, supports high resolutions of all standard audio and video CODECs and APIs to ensure full compatibility with a wide range of content.
Full details of the device were not made available, but the chip acts as a video co-processor, and likely uses parallel processing to maintain the lower power requirements of the mobile phone.
At the heart of the hybrid architecture chip is a 32-bit Risc core, and the company has developed a proprietary internal bus structure to support the high level of data throughput.
"Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release 'Facebook phones', or offer individual video features like slow-mo", said Mitchell.
"Yet until now no phone has been able to perform complex video editing on a phone in real time", he added.
Movidia was founded in 2006 by Mitchell, CTO David Moloney and COO Paul Costigan. It secured in October 2008 $14 million of Series A funding.
The company's R&D and sales teams are located in Dublin, Hong Kong and Romania. Of the company's 50 employees, about 30 are based at the R&D centre in Timisora, Romania, and the design centre manager, Valentin Muresan, is of Romanian origin.
Mitchell says the company's chip is the only in-phone, post-production chip of its kind currently sampling.
Audi, BMW, Daimler drive open source measurement data management
July 28, 2014
To enable a correct interpretation and comparison of test data across the automotive industry, a number of carmakers and ...
A roadmap for cool and lossless lasers, with Bismuth
ST opens MEMS microphone test laboratory
Update yourself on anti-counterfeiting measures at Mouser
60 GHz startup targets mobile
Dual 13A or single 26A μModule regulator integrates digital power system management
July 25, 2014
Datacenters and server farms contain vast amounts of digital electronics, such as ASICs, FPGAs and CPUs. Powering, monitoring ...
What's that smell? An app for that soon, says Sensirion
GE phosphor powder creates more vibrant LED displays
Sensor manufacturer extends software capabilities
- THE RTOS AS THE ENGINE POWERING THE INTERNET OF THINGS
- Testing GPS with a Simulator
- DSM presents: Select the best plastic for DDR4
- Dual 13A μModule Regulator with Digital Interface for Remote Monitoring & Control of Power
InterviewCEO interview: China, not Apple, is way to go, says mCube CEO
Ben Lee, CEO of MEMS startup mCube, explains why he wants to spend $37 million on being a supplier of sensors to Chinese ODMs and avoiding a design win with Apple or Samsung.
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Altium Ltd is offering EETimes Europe's readers the chance to win one TASKING VX-Toolset for ARM Cortex-M Premium Edition, normally licensed for 2.395 Euros, for ultra-rapid prototyping and code development around ARM Cortex-M based microcontrollers.
The VX-toolset for ARM is the first TASKING compiler suite to receive the Software Platform technology, which is seamlessly...Read more
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.