Movidia sampling video-editing on mobiles chip
January 15, 2009 //
Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next monthÕs Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
LONDON Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next month's Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
The chip, dubbed the MA1110, is expected to be in volume production by the end of this year, and, according to Movidia CEO Sean Mitchell, should be available in high-end phones by the middle of 2010.
Mitchell told EE Times Europe the company has already engaged with most tier 1 mobile phone makers about incorporating the device, and expects it to be used initially by OEMs and ODMs targeting the Asian market where applications such as sophisticated video editing and using functions such as user generated content (UGC) are likely to take off before Europe and the US.
The chip to be made by TSMC on a 65-nm process supports complex video post-production features previously only achievable on a desktop computer. Users can capture, edit, view and publish their videos using only their phone.
The device, which will come in an 8 by 8mm BGA package, supports high resolutions of all standard audio and video CODECs and APIs to ensure full compatibility with a wide range of content.
Full details of the device were not made available, but the chip acts as a video co-processor, and likely uses parallel processing to maintain the lower power requirements of the mobile phone.
At the heart of the hybrid architecture chip is a 32-bit Risc core, and the company has developed a proprietary internal bus structure to support the high level of data throughput.
"Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release 'Facebook phones', or offer individual video features like slow-mo", said Mitchell.
"Yet until now no phone has been able to perform complex video editing on a phone in real time", he added.
Movidia was founded in 2006 by Mitchell, CTO David Moloney and COO Paul Costigan. It secured in October 2008 $14 million of Series A funding.
The company's R&D and sales teams are located in Dublin, Hong Kong and Romania. Of the company's 50 employees, about 30 are based at the R&D centre in Timisora, Romania, and the design centre manager, Valentin Muresan, is of Romanian origin.
Mitchell says the company's chip is the only in-phone, post-production chip of its kind currently sampling.
RS Components and Allied Electronics connect with Rosenberger for global distribution
October 24, 2014
RS Components (RS) and Allied Electronics, the trading brands of Electrocomponents plc, have signed a global distribution ...
Pixel chip sparks energy-efficient intelligent LED headlamps
Noise cancellation: The sounds of silence in the car
HPLEDs double light output, cut costs by 40 percent
Startup creates virtual cores
Photochemical compounds for tunable OLED devices
October 24, 2014
Spanish researchers have developed new organic compounds characterized by a higher modularity, stability and efficiency, ...
Consumer chips in the car? Experts demand adequate design processes
Murata cheerleaders demonstrate sensors, swarm intelligence
Radon and VOCs detection goes personal
- 5 Best Practices for Designing Flexible Test Stations
- Intelligent PLCs Expand the Internet of Things
- Solutions for Millimeter Wave Wireless Backhaul
- Enter Linduino
InterviewCEO interview: AMS' Laney on driving a sensor-driven business
Kirk Laney, CEO of Austrian mixed-signal chip and sensor company AMS, wants to leverage the opportunity that technology affords to create new markets for sensors and sensor interfaces.
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Oscium is giving away three of its iMSO-204L dual analogue iOS oscilloscopes, worth USD400 each. Designed with native Lightning compatibility, the iMSO-204L transforms the iPad, iPhone, and iPod touch into an ultra-portable, two-channel oscilloscope.
Since Apple changed its connector, Oscium has been working to bring native compatibility to its customers. The third generation...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.