Movidia sampling video-editing on mobiles chip
January 15, 2009 //
Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next monthÕs Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
LONDON Fabless startup Movidia (Dublin, Ireland) has taped out and will be demonstrating at next month's Mobile World Congress in Barcelona its first mobile video processor that is optimized for capturing and editing audio and video clips by users on a mobile phone and other consumer electronics equipment.
The chip, dubbed the MA1110, is expected to be in volume production by the end of this year, and, according to Movidia CEO Sean Mitchell, should be available in high-end phones by the middle of 2010.
Mitchell told EE Times Europe the company has already engaged with most tier 1 mobile phone makers about incorporating the device, and expects it to be used initially by OEMs and ODMs targeting the Asian market where applications such as sophisticated video editing and using functions such as user generated content (UGC) are likely to take off before Europe and the US.
The chip to be made by TSMC on a 65-nm process supports complex video post-production features previously only achievable on a desktop computer. Users can capture, edit, view and publish their videos using only their phone.
The device, which will come in an 8 by 8mm BGA package, supports high resolutions of all standard audio and video CODECs and APIs to ensure full compatibility with a wide range of content.
Full details of the device were not made available, but the chip acts as a video co-processor, and likely uses parallel processing to maintain the lower power requirements of the mobile phone.
At the heart of the hybrid architecture chip is a 32-bit Risc core, and the company has developed a proprietary internal bus structure to support the high level of data throughput.
"Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release 'Facebook phones', or offer individual video features like slow-mo", said Mitchell.
"Yet until now no phone has been able to perform complex video editing on a phone in real time", he added.
Movidia was founded in 2006 by Mitchell, CTO David Moloney and COO Paul Costigan. It secured in October 2008 $14 million of Series A funding.
The company's R&D and sales teams are located in Dublin, Hong Kong and Romania. Of the company's 50 employees, about 30 are based at the R&D centre in Timisora, Romania, and the design centre manager, Valentin Muresan, is of Romanian origin.
Mitchell says the company's chip is the only in-phone, post-production chip of its kind currently sampling.
European big data market grows steeply despite uncertain benefits
September 23, 2014
A new Big Data technology and services study from International Data Corporation (IDC) forecasts that the Western European ...
Liquid batteries could make renewables more competitive
Privacy gains traction with secure messaging apps
Startup's piezoelectric MEMS mics may take over
Ground is a cruel joke
Polymer solar cell boosts power generation by 15 percent
September 22, 2014
Scientists in the University of Chicago’s chemistry department, the Institute for Molecular Engineering and Argonne ...
What Apple stuffed inside iPhone 6 plus
Nuclear spins shown to control current in LED
ESCATEC expands LED and micro manufacturing facilities
- Putting FPGAs to Work in Software Radio Systems Handbook
- Flexible and Low Power Driving of Solenoid Coils
- How to Protect & Monetize Android Apps
- Power Modules: The New Super Power
InterviewCEO interview: AMS' Laney on driving a sensor-driven business
Kirk Laney, CEO of Austrian mixed-signal chip and sensor company AMS, wants to leverage the opportunity that technology affords to create new markets for sensors and sensor interfaces.
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Trinamic Motion Control is offering you to win one of four TMCM-1043 development kits for its highly integrated, NEMA 17-compatible TMCM-1043 stepDancer stepper motor module.
Offering designers an easy-to-use PC-based GUI that allows one-click modification of motor drive current, micro-stepping and other key parameters, the intuitive kits are custom designed and developed for...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.