Nokia 900 BOM of USD209 thanks to tight hardware/software cooperation, says IHS iSuppli
April 12, 2012 // Julien Happich
The Lumia 900 carries a bill of materials (BOM) of USD209 according to a preliminary IHS iSuppli teardown analysis. When the $8.00 manufacturing cost is added in, the cost to produce the Lumia 900 rises to $217.
The BOM represents 46 percent of the Lumia 900's $450 retail price, without a service contract. In contrast, Samsungs S II Skyrocketan Android smartphone that has a very similar feature set to the Lumia 900carries a $236 BOM, and a retail price that is $100 higher, at $550, as presented in Table 1 attached. The Skyrockets BOM amounts to only 43 percent of its retail price.
This cost-reduced design reveals a close cooperation between the handset brand, Microsoft Corp., and semiconductor supplier Qualcomm Inc. This cooperation mimics Apple Inc.s holistic approach to hardware and software development. This has allowed Nokia to produce a smartphone that has high-end features, but employs less expensive electronic components than are used in comparable products based on Google Inc.s Android operating system.
This teardown cost assessment is preliminary in nature and accounts only for hardware and manufacturing costs and does not include additional expenses such as software, licensing, royalties or other expenditures.
With the Lumia 900, Nokia, Microsoft and Qualcomm have taken a page from Apple Inc.s playbook by closely tying together the hardware and software to produce a full-featured smartphone that is based on relatively inexpensive electronic components, said Andrew Rassweiler, senior principal analyst, teardown services, at IHS.
One of Apples advantages over Android has been the companys complete control of both the hardware and operating system software, helping it to produce efficient and economical iPhone designs. For the Lumia 900, Nokia and Microsoft worked in close partnership with Qualcomm to develop and optimize the software stack in order to take full advantage of the hardware. But while Apple capitalizes on its low hardware costs to attain industry-leading margins, Nokia is using this approach to offer an inexpensive phone intended to compete on the basis of price.All news
Freescale mourns employees on missing Malaysian flight
March 10, 2014
Nearly three days after Malaysia Airlines Flight MH370 vanished from radar screens and as the mystery remains about what ...
Arrow Electronics signs EMEA distribution for Variscite
Apple design wins lift Bosch to top of MEMS ranking
Smartphone app oximeter meets hospital standards
Haptic lens converts light into touch
The MEMS market - who are the winners, the losers
March 10, 2014
How dynamic the market for MEMS is shows a recent survey from IHS technology. These microelectromechanical systems are increasingly ...
Optical sensor improves spot welding process
SmartMesh IP wireless sensor network starter kit
Conspiracy alleged over Rousset wafer fab closure
- DSM presents: Select the best plastic for DDR4
- Wireless Sensor Network Challenges and Solutions
- Putting FPGAs to Work in Software Radio Systems Handbook
- Real-Time Spectrum Analysis for Troubleshooting 802.11n/ac WLAN Devices
InterviewWi-Fi is ‘open’ for business, which is good news for mobile subscribers
Following the news that Netgear has built a Facebook-linked amenity Wi-Fi option into its routers, enabling businesses to offer free Wi-Fi in return for liking the company Facebook page, David Nowicki, ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Freescale is giving away ten RIoTboards, worth 74 dollars each, for EETimes Europe's readers to win.
Designed to run Android operating systems efficiently or to run under Linux, the board is based on the Freescale i.MX 6Solo processor; using the ARM Cortex-A9 architecture.
And the winner is...
In our previous reader offer, Crystal Display was giving...Read more
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.