Nokia 900 BOM of USD209 thanks to tight hardware/software cooperation, says IHS iSuppli
April 12, 2012 // Julien Happich
The Lumia 900 carries a bill of materials (BOM) of USD209 according to a preliminary IHS iSuppli teardown analysis. When the $8.00 manufacturing cost is added in, the cost to produce the Lumia 900 rises to $217.
The BOM represents 46 percent of the Lumia 900's $450 retail price, without a service contract. In contrast, Samsungs S II Skyrocketan Android smartphone that has a very similar feature set to the Lumia 900carries a $236 BOM, and a retail price that is $100 higher, at $550, as presented in Table 1 attached. The Skyrockets BOM amounts to only 43 percent of its retail price.
This cost-reduced design reveals a close cooperation between the handset brand, Microsoft Corp., and semiconductor supplier Qualcomm Inc. This cooperation mimics Apple Inc.s holistic approach to hardware and software development. This has allowed Nokia to produce a smartphone that has high-end features, but employs less expensive electronic components than are used in comparable products based on Google Inc.s Android operating system.
This teardown cost assessment is preliminary in nature and accounts only for hardware and manufacturing costs and does not include additional expenses such as software, licensing, royalties or other expenditures.
With the Lumia 900, Nokia, Microsoft and Qualcomm have taken a page from Apple Inc.s playbook by closely tying together the hardware and software to produce a full-featured smartphone that is based on relatively inexpensive electronic components, said Andrew Rassweiler, senior principal analyst, teardown services, at IHS.
One of Apples advantages over Android has been the companys complete control of both the hardware and operating system software, helping it to produce efficient and economical iPhone designs. For the Lumia 900, Nokia and Microsoft worked in close partnership with Qualcomm to develop and optimize the software stack in order to take full advantage of the hardware. But while Apple capitalizes on its low hardware costs to attain industry-leading margins, Nokia is using this approach to offer an inexpensive phone intended to compete on the basis of price.All news
MEMS leaders under pressure, says Yole
July 31, 2014
The MEMS industry is changing as established leaders with manufacturing and an emphasis on delivering components are put ...
OLED lighting to be competitive with LEDs by 2016
Panasonic and Tesla Gigafactory battery plan forges ahead
Surface inspection tool can get customized
Wireless charging - a more cost-effective approach
Sony, Panasonic, Japan Display plan OLED joint venture
July 30, 2014
Sony Corp., Panasonic Corp., and Japan Display Inc. are working together to create a new company, to be named JOLED, which ...
Sony, TSMC win award for silicon-plastic process development
Sensor footprint evolution: Does size matter?
Memscap breaks even on rising Q2 revenue
- New Linear Regulators Solve Old Problems
- Testing GPS with a Simulator
- DSM presents: Select the best plastic for DDR4
- Dual 13A μModule Regulator with Digital Interface for Remote Monitoring & Control of Power
InterviewCEO interview: China, not Apple, is way to go, says mCube CEO
Ben Lee, CEO of MEMS startup mCube, explains why he wants to spend $37 million on being a supplier of sensors to Chinese ODMs and avoiding a design win with Apple or Samsung.
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
This month, Altium Ltd is offering EETimes Europe's readers the chance to win one TASKING VX-Toolset for ARM Cortex-M Premium Edition, normally licensed for 2.395 Euros, for ultra-rapid prototyping and code development around ARM Cortex-M based microcontrollers.
The VX-toolset for ARM is the first TASKING compiler suite to receive the Software Platform technology, which is seamlessly...Read more
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.