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Nokia tries again with new Windows phones

October 27, 2011 // Sylvie Barak

Nokia tries again with new Windows phones

At Nokia World in London on Wednesday (October 26), the Finnish phone maker unveiled its first two Windows Phone powered devices, the Nokia Lumia 800 and the Nokia Lumia 710, running Windows Phone 7.5 Mango.

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The higher end Lumia 800 with its 3.7-inch AMOLED display, 1.4 GHz processor, 8 megapixel Carl Zeiss camera and 16 GB of embedded memory is targeted to compete with the likes of Apple's iPhone 4S and Samsungs Galaxy S II, while the Lumia 710 ith a 5 megapixel camera and 8GB of embedded memory is aimed more at the mid-tier segment. Both phones boast a 1450 mAh battery.

This is a slim and sleek, well designed phone, featuring a best in class camera and it has some strong key selling points, said IDCs Francisco Jeronimo of the Lumia 800, though he admitted the phone may have trouble competing in a market where Android and iOS still dominate.

The Lumia 710, he said, was more of a dark horse in that it had surprised the mid-tier segment with a device it wasnt expecting until the second quarter of 2012.

This is the most affordable 1.4 GHz processor device, a mid price-tier handset with high-end specs, he said.

Jeronimo said he felt Nokia had come a long way over the past year, noting that Stephen Elops reign as CEO and the firms "180-degrees" shift in strategy seemed to be paying off.

Stephen Elop stepped in as CEO of the biggest phone maker in the world, defined a new strategy and a new paradigm for Nokia, executed it and over exceeded expectations by delivering not only one, but two new Windows devices, he said adding Nokia seems to have now what lacked for years, speed to adjust to the markets pace.

Not all analysts were as impressed as Jeronimo, however, with Jack Gold of Gold Associates positing that Nokia had missed an opportunity at the event and was still not showing the level of revitalization needed to turn the company around.

Im left with many questions after the announcements. How do the new devices fit into a diverse environment in an enterprise setting? Where are the enterprise tools to deploy, activate secure and manage them? What is the Nokia Value Add on top of plane Windows Phone? What did they do to enhance the Windows Phone platform beyond what Microsoft offers? Nokia seemed to show once again that they understand how to make appealing hardware, but fell short in service offerings that could differentiate them in the market, especially with the important business user, said Gold.
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