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Note to parents: please don't call it Saint Eric

February 03, 2009 | | 213000639
STMicroelectronics NV and Ericsson have announced they have completed the deal to merge Ericsson Mobile Platforms with ST-NXP Wireless into a 50:50 joint venture, however they have not, as far as I know, announced the name.
LONDON — STMicroelectronics NV and Ericsson have announced they have completed the deal to merge Ericsson Mobile Platforms with ST-NXP Wireless into a 50:50 joint venture, however they have not, as far as I know, announced the name.

It is a pretty safe bet that the NXP name will be dropped and the most straightforward way to label the joint venture would be ST-Ericsson — but how boring that would be.

Even if the parent companies called the joint venture Saint Eric, with a tip of the hat to those graffiti artists who would scrawl "Eric is God" with reference to guitarist Eric Clapton, it is still a little obvious.

During a 2009 that could be hard going, although getting better as the year goes on we hope, something unusual by way of a name could at least provide a little welcome humor.

A concatenation of a fruit or a color and a common object, such as GreenSpade, is one way to go, always assuming such words can be trademarked and registered as Internet domain names. What would you like to see as the JV's name?

Or if you are one of the 8,000 employees that are within the joint-venture and you know the name, why not let us know by writing to pclarke@techinsights.com?











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