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Phablets hybrid communication devices to surpass 208 million unit shipments annually in 2015

May 24, 2012 // Julien Happich

Phablets hybrid communication devices to surpass 208 million unit shipments annually in 2015

More than 208 million phablets, a hybrid device that is larger than a smartphone but smaller than a tablet, like the Samsung Galaxy Note, will be shipped globally in 2015, says ABI Research.


Despite the slow start for phablet smartphones in 2011, the market is at the dawn of the phablet era. HTC, LG, and Huawei will each introduce phablet smartphones in 2012, joining the ranks of Samsung's Galaxy Note and Nexus. Additionally, another phablet smartphone was released earlier this month, the Samsung Galaxy S3.

“One of the chief drivers for phablets is the amount of time people use their smartphones for web browsing, reading articles and newspapers on the go, or simply navigating their journeys,” says senior analyst Joshua Flood. “The larger screen sizes make a significant difference to the user’s experience when compared to conventional-sized touchscreens between 3.5 to 4 inches.” Additionally, new phablet-styled devices provide an attractive two-in-one device proposition and are beginning to see the competition between these larger smartphone form factors and smaller media tablets (less than seven inches).
Phablets are defined as having a touch screen size between 4.6 to 5.5 inches. Global shipments for phablets will increase by a factor of 10 in 2012 from 2011.

ABI Research’s “Phablets and Super Smartphones” details phablet smartphones and super smartphones and examines the potential opportunities each of these new smartphones offer. The report goes into further detail on segmentation of smartphone screen sizes and presents detailed information on super smartphones, regional opportunities, and total market sizes by revenue and shipments.

Visit ABI Research at www.abiresearch.com

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