ST-Ericsson and STMicroelectronics join forces in European VENTURI augmented reality project
December 09, 2011 // Julien Happich
To accelerate the creation and adoption of technologies that enrich people's daily experience, ST-Ericsson and STMicroelectronics announced their collaboration in the VENTURI (immersiVe ENhancemenT of User-woRld Interactions) European scientific project dedicated to mobile augmented reality. Augmented reality (AR) weaves real-world images with computer-generated digital images, text and graphics, enhancing what people see, hear, feel and smell.
Imagine sitting in front of your tablet or next-generation smartphone and virtually trying on different shirts from your favorite store, or walking by a storefront on a street and being able to see what's inside without actually having to enter. The innovative technology behind AR enhances a user’s perception of the real world, allowing their senses to perceive new opportunities that were unimaginable in the past, and that will improve their everyday experience.
Backed by Framework 7 European Commission research funding, the three-year VENTURI project will develop and deliver a variety of solutions, such as algorithms, software architectures, and pilot use-cases to enable developers to produce highly-engaging mobile AR apps for next-generation platforms.
“Augmented reality applications require several advanced technologies to converge in order to deliver their full potential in fields such as leisure, gaming, education, and in medical applications aimed at improving the quality of life for all people, especially those with sensory impairments,” said Viviana D’Alto, director of computer vision research platform, advanced system technology group at STMicroelectronics. “Collaborating with the project’s partners to facilitate device convergence, STMicroelectronics will leverage its image- and video-processing expertise, along with its unique SW and HW integration skills, to provide new and exciting ways to interact with portable devices, while addressing energy-management constraints.”
The research groups will port mobile AR technologies, such as visual recognition and tracking algorithms, onto ST-Ericsson platforms and test them with users in several real-life scenarios. Partners of the VENTURI project include Fondazione Bruno Kessler, eDiamSistemas, the Fraunhofer Heinrich Hertz Institute, Sony Ericsson, Inria, Metaio, STEricsson and STMicroelectronics.
More information at www.venturi.fbk.eu
Emergency brake relies solely on video signal
May 04, 2015
Bosch succeeded in implementing an emergency brake assistant that gets all necessary data exclusively from a stereo video ...
UltraHaptics promises airborne tactile interfaces
Quantum computing now has an OS
Smartphone plug-in microscope can image and size DNA molecules
Unmanned aerial solutions come down to Earth
Will home battery market entry give Tesla traction?
May 04, 2015
Tesla Motors Inc is expanding the company's business beyond electric vehicles to move to begin selling energy storage batteries ...
Focusing on Perovskite's 'dark' flaws to boost efficiency
Rutronik founds Subsidiary for North American Market
McLaren brings simulation technology to mainstream automotive design
- Automotive Designs Demand Low EMI Synchronous Buck Converters
- Smart Capacitive Design Tips
- Wireless MCUs and IoT
- Battery Management System Tutorial
InterviewInfineon: CAN FD success goes at the expense of FlexRay
The faster version of the venerable CAN bus, CAN FD is currently taking off at several carmakers. Infineon's Thomas Böhm, Head of Body / Automotive, believes this could well go at the expense of FlexRay. ...
Filter WizardCheck out the Filter Wizard Series of articles by Filter Guru Kendall Castor-Perry which provide invaluable practical Analog Design guidelines.
Linear video channel
READER OFFERRead more
In this month's reader offer, Analog Devices is giving away five Blackfin Low-Power Imaging Platform (BLIP) Development Systems (ADZS-BF707-BLIP2), worth 199 dollars each, for EETimes Europe's readers to win.
Targeting demanding ultra-low-power, real-time applications for image sensing and advanced audio, the development platform leverages the company’s ADSP-BF707BBCZ-4 Blackfin processor as...MORE INFO AND LAST MONTH' WINNERS...
December 15, 2011 | Texas instruments | 222901974
Unique Ser/Des technology supports encrypted video and audio content with full duplex bi-directional control channel over a single wire interface.