Cloud-based NFC merges product traceability and direct marketing: Page 3 of 3

April 25, 2014 // By Julien Happich
RFID has been around for some time in logistics and implemented as a basic-antitheft device de-activated at the cashier. The readers used to be proprietary and the chips would not provide any useful information outside an identification number to be matched with the retailer’s own logistics database.

Arguably, you could still fake products with NFC tags landing customers to phishing websites. The customers would only know if the product they buy is genuine by using the brand’s application. It is all about communication and brand image. The retailers would easily identify and remove these counterfeit goods through their privileged data access, they should also educate their customers regarding NFC and the brands’ apps. The next stage would be to implement an automated kill-switch for the NFC tag when the bottle has been opened.

Each chip contains a certificate encrypted at hardware level, which can be read using an NFC-enabled phone containing Selinko’s secure application. The unique certificates are generated by an independent certification authority issuing public and private keys in a PKI infrastructure. These certificates are then integrated into the chips, which have been placed in the items as part of the supply chain. Selinko offers to host the cloud services, but these could also be configured on servers at the brands’ premises.

Selinko chose Inside Secure’s EAL5+ certified VaultIC RFID tag to implement its authentication solution. “After evaluating various chips on the market, we think this was the only NFC chip offering a high-enough security for our needs” said Eischen.

Visit Selinko at www.selinko.com

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