Google gives up on modular phone

September 05, 2016 // By Julien Happich
Only a few months after announcing a developer edition to be shipped by this fall, Alphabet Inc’s Google has reportedly suspended Project Ara. The modular smartphone project is being hit by the company's push to streamline its hardware efforts, reports Reuters.

Yet, Google partners may be able to license part of Project Ara’s technology to bring it to market.

"Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones. Former Motorola president Rick Osterloh rejoined Google earlier this year to oversee the effort. Google sold Motorola Mobility to Lenovo Group in 2014", wrote the Reuters reporter.

This change of plans which Google would not comment officially, comes ahead of the launch of the company’s latest own-brand smartphones.


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