MediaTek turns to automotive

November 30, 2016 // By Peter Clarke
Following in the footsteps of Qualcomm and others, and driven by saturation in the smartphone market, MediaTek Inc. (Hsinchu, Taiwan) has announced that it plans to deliver a broad portfolio of chips for automotive applications, starting in the first quarter of 2017.

The company said it would focus on four areas; vision-based ADAS, millimeter-wave radar, in-vehicle infotainment and enhanced telematics for V2X but with a holistic and integrated approach that would be valued by automobile makers.

As a result of expertise gained in chipset design for mobile and home entertainment applications MediaTek is now well placed to bring multimedia, connectivity and sensor solutions to the automotive industry, the company said.

In the area of ADAS MediaTek will provide a decentralized Vision Processing Unit (VPU) solutions with machine learning to increase the accuracy and speed of detection, recognition and tracking. MediaTek has developed a wide variety of connectivity chips for mobile applications covering cellular standards, Wi-Fi, Bluetooth and map-based applications. This technology base will enable telematics offerings that combine power-efficiency within highly integrated system-in-package, the company said.

"MediaTek's core competencies create a natural progression for us to design for the future of driving," said JC Hsu, general manager of the new business department business unit at MediaTek. "We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms," added Hsu. "MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry."

MediaTek expects its products centered on the automotive industry to begin rolling out in Q1 2017.

www.mediatek.com