New product arrivals hold LED light bulb prices stable in May

June 22, 2012 // By Christoph Hammerschmidt
According to a price survey by market research company LEDinside in May 2012, global LED light bulb price basically remained stable without dramatic fluctuations. 40W equivalent LED light bulb ASP saw no remarkable changes as prices of existing products around the world kept flat or slightly dropped while general prices of new arrivals were relatively high. On the other hand, 60W equivalent LED light bulb ASP dipped by 1% to USD 33.5, price falls mainly occurring in Korea and UK.

The global ASP of the 40W equivalent LED light bulb kept around USD$20.8 in May, LEDinside said. The prices of existing products in surveyed area remained stable or declined slightly while new products are increasing and relatively high in price. There was about 4.4% price growth in Japan in May, and the average price reached around US$21. The prices of existing products modestly fluctuated. And temporarily there was no new product in the market. ASP went upward in Korea and USA mainly because the high prices of new products had driven up the overall ASP. Besides, the ASPs of the 40W equivalent LED light bulb in UK and Germany respectively showed 13% and 9% decline, and the prices of existing products in the two areas both slid in a steady way.

As for the 60W equivalent LED light bulb, its global ASP slipped by 1%. Korea led the decline with 9% down to USD 28.3. The major reason was that intensified market competition in addition to the rising exchange rate of South Korean Won resulted in the price downtrend. The UK price slumped 6% due to the price cuts of the existing products as well as new products not appearing in the market for this month. In the USA, ASP went down by 1%, indicating slight changes. Moreover, 60W equivalent LED light bulb price in Japan rose 3.6% as prices of existing products stayed flat and new product prices were relatively high. The newly listed German ASP was quite high, reaching USD 36.7, second only to the UK price.

LEDinside points out that global ASP as of May 2012 basically stayed flat. Both 40W and 60W equivalent LED light bulb prices saw little fluctuations. Prices of existing products remained stable or downtrend while increasing new products contributed to the price hike to a certain extent. Due to the balance of the two sides of factors, no obvious price change was