The display is 10.7-inch in diagonal size. Plastic Logic makes the organic active-matrix backplane and combines it with E-ink display material in the front plane, according to its website.
Unfortunately 12 frames per second is not good enough for acceptable video performance so Plastic Logic still has some work to do.
If it can achieve a flexible color video display with good color saturation at high density, something it has been trying to do for a couple of years, the technology could find application in curvilinear displays incorporated in smartphones and e-readers and consumer equipment, automobile.
However, Plastic Logic has struggled in the past and attempted to produce an e-reader called the Que in 2010 based on a monochrome version of its technology. The company invested to create a manufacturing site in Dresden, Germany, but was forced to cancel the Que e-reader project in August.
In January 2011 Plastic Logic announced one of the largest venture capital deals ever when it said it was set to receive $700 million in deal backed by Rusnano, the technology investment arm of the Russian state. Much of that funding is thought to be tied to establishing R&D and manufacturing for Plastic Logic's technology in Russia. The company has a subsidiary CJSC Plastic Logic based in Zelenograd.