The year started out relatively strongly, ending with a nearly 12 point gain year-to-date over 2010. However, fourth quarter’s sales slumped and this is a trend likely to continue rather than be just a seasonal slowdown in the market.
America’s UPS sales performed as projected in 2011, with mid-range and large UPS sales growing faster than single-phase UPS. 2012 growth rates for the region are forecast to be soft, as North America’s economy is still a risk despite recent more upbeat news. Strained budgets and uncertain future investments are consequences of the US’s financial woes. While Latin America’s market is projected to show double-digit growth, the market size is only a quarter of that of the US.
Europe, the Middle East, and Africa (EMEA) also saw faster growing sales in the mid-range to large UPS after being flat in 2010, though favorable currency exchange helped the situation to some extent. Unfortunately, EMEA’s signs of improvement appear to be short-lived, as problems with economic stability continue and the region slides back into recession.
IMS Research market analyst Lori Lewis explained: “Europe’s financial health has been very dependent on the outcome of the European debt crisis. Since there have been no resolutions to the problems and many countries are faced with credit rating downgrades, it is likely that EMEA’s UPS market will contract slightly as a result.”
The Middle East and Africa both have potential for growth; yet continued political corruption and instability are deterrents that keep many investors away.
“Both of these regions have the resources to thrive and develop, but no one wants to take the financial risk in an already vulnerable global economy,” added Lewis.
While Asia’s growth rates outpaced the rest of the market by a convincing margin, the region has showed signs of slowing down, especially the single-phase segment. “The low growth in Asia’s fourth quarter is relative only to an extremely strong past two years in